search dynamics

Google AI Mode Redefines Search with Strengths in Product Research

Google AI Mode for Search is changing the digital world. Powered by Gemini 2.5, it offers conversational answers. Launched in May 2025 for U.S. users, it shines in product research. Yet, it struggles with simple web searches. This contrast is reshaping online information access. A New Search Approach AI Mode is a tab on Google.com and the Google Search app.…

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