Mac Market Competition

5 Major Exciting Ways Apple Changes How Macs Are Sold Online

Apple Changes How Macs Are Sold Online, marking one of the most significant updates to Apple’s e-commerce experience in recent years. The company has officially revamped the Mac and MacBook purchase flow on its website, allowing customers to choose key components—such as chip configuration, memory, and storage—before selecting the final model. This strategic shift reshapes how users interact with Apple’s…

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