Apple’s Newest Store in China A Preview of Apple MixC Shenzhen
Apple, one of the world’s largest tech companies, is opening a new store in Shenzhen, China. This is Apple’s second store in the city and will be called Apple MixC Shenzhen. The new store opened its doors to the public on April 28, 2023. Apple has shared a preview of the store, which will offer an accessible and inclusive space for the local community to experience the best of Apple products and services.
Apple is known for its innovative products and customer-centric approach. The new Apple MixC Shenzhen store is an extension of this philosophy. It is designed to provide customers with a unique and personalized shopping experience. The store will showcase the latest Apple products and accessories, offer shopping help from Apple Specialists, provide personal technical advice, and offer financing options. Visitors will also have access to the Apple Pickup station, which makes it easier to order online and collect devices in-store.
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Sustainable Design
The new store will feature a Padang Light stone floor and a timber veneer-clad wall. The materials are sustainably and locally sourced within China. The design is focused on maximizing visibility within the store, giving visitors a clear view of all the products on display.
Today at Apple Programming
Apple MixC Shenzhen will be more than just a store; it will be a space for customers to learn, create, and be inspired. The store will offer a variety of Today at Apple programming, which includes sessions on photography, videography, art and design, music, and coding. These sessions will take place in a roundtable setting, allowing for a more personalized experience.
A Commitment to Local Communities
Apple has a long-standing commitment to local communities in China. The new store is the 55th Apple Store location in the region and the fourth store in the Guangdong province. Apple’s first store in Shenzhen, Apple Holiday Plaza Shenzhen, opened in 2012 and has welcomed 22 million visitors since then.
Inclusivity
Apple MixC Shenzhen will have over 150 highly trained retail team members who collectively speak 10 languages, including Chinese, Cantonese, English, Japanese, Korean, French, Spanish, Russian, Arabic, and sign language. The new store is committed to creating an accessible and inclusive environment for all customers.
The opening of Apple MixC Shenzhen is an exciting event for the local community. The new store will offer a unique and personalized shopping experience, showcasing the latest Apple products and services. With its focus on sustainable design, inclusivity, and community engagement, Apple MixC Shenzhen is set to become a popular destination for tech enthusiasts and Apple fans.
